How Simma turns the last mile into a credit bureau.
A repeatable method for building consumer financing in cash economies. Proven in Iraq. Ready for Syria.
E-commerce is not the business, it is the entry point. People already want the global catalogue. Nobody has to be convinced, which makes it the cheapest way to acquire a real user.
Every order is a trust exchange and a data event at the same time. We arrive, the customer pays cash at the door, and both sides learn something. Then repeat it a few hundred thousand times.
Nobody leaves cash because a bank asked them to. They move when something is in it for them today: cashback, wallet credit, rewards, a faster checkout. Education happens inside a purchase they already understand.
With a wallet relationship and a behavioural record in place, financing becomes the natural next product instead of a cold sell. Instalments, device financing, salary advance, prepaid cards with rewards, then SME lending.
Roughly one dollar in six now moves through stored value, in a market that was almost entirely cash when we started.
Four markets, one sequence. We have run it in Iraq, arguably a tougher market than any of them.
A cross border commerce platform for Iraqi consumers. We give people access to international catalogues that do not ship to Iraq, handle consolidation and import, and deliver nationwide with cash collected at the door.
On top of that sits the Simma Wallet, and consumer financing products already in market and in pilot.
Fashion and household goods dominate demand, led by Shein at roughly four fifths of orders. The wallet carries top up, cashback on every order including cash on delivery, and promotional credit.
Financing today includes instalments on the basket, handset financing with remote device management, and a biometric salary advance system running with an employer.
The company is incorporated in Delaware with operating entities in Iraq and Jordan. Product, engineering and marketing sit in Amman. Operations sit in Baghdad.
We see every item. Every size. The price they paid. Whether they used the discount. Whether they answered the first call. Whether they prepaid. Whether they asked us to deliver after payday. Whether they took the box or refused it at the door. We see everything.
Which gives us this.
A real customer from our own data, over 19 months and 14 orders. Identifying details removed. Nothing below was asked for on a form.
Zain paid $747 million for the mobile licence and committed $800 million more. Turkish banks are opening branches. Cards are now accepted. noon opened its first Damascus office in May 2026 with a local partner.
A company arriving with a licence, a warehouse or a card scheme still meets a consumer who has never bought anything online, never held a balance, and has no reason yet to trust any of it. That transition is not a capital problem. It takes time, presence at the door, and a product people already want. It is the one thing money cannot shorten.
When these players are ready to offer financing, instalments or credit at scale, they will need the one thing they cannot build quickly: the behavioural record of the Syrian consumer.
